Cover Letter Guide
Creative Industry Cover Letter: Show Personality Professionally
Updated · By Woberry Editorial Team · 1 min read
Quick answer
A creative cover letter should be professional but personable. Highlight portfolio work, your creative process, collaboration and vision, use terms such as brand vision and user experience where accurate, and keep the format simple. Let the writing show personality, and avoid overwhelming design or too much creativity in the layout itself.
Key takeaways
- Highlight portfolio work, creative process, collaboration and vision.
- Use a professional but personable tone.
- Let the writing carry the personality, not the layout.
- Avoid overwhelming design.
In creative fields the letter is a writing sample, and it should show how you think as well as what you have made.
What should a creative cover letter focus on?
Focus on portfolio highlights, your creative process, collaboration and vision. Point the reader to the one or two projects most relevant to the role.
What tone works for creative roles?
Professional but personable. A modern cover letter format works well.
Which keywords help?
Terms such as innovative, creative solution, brand vision and user experience fit when they describe real work. Show them in context rather than listing them.
What should you avoid?
- Too much creativity in the format. A simple, readable layout is better.
- Overwhelming design that distracts from the content.
See also advice for technology cover letters.
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